Portfolio - Marketing Campaign and Conceptualisation
Title
Author
Copyright
Description
Title
Discover Maritime Campaign (Creative Pitch) - Branding and Identity
Company
Singapore Maritime Authority
Description
The Discover Maritime Campaign encompasses a branding and identity conceptualisation for the various activities held during the campaign period which includes the creation of logo identities for the Amazing Race, Photo Exhibition and the Discovery Website.
Aimed at a younger audience group, a mascot with an inverted question mark (signifying the learning process on the knowledge of Singapore Martime history) was created for a more engaging brand experience.
Aimed at a younger audience group, a mascot with an inverted question mark (signifying the learning process on the knowledge of Singapore Martime history) was created for a more engaging brand experience.
