Design Services Typography

Corporate Identity and Branding

Be the first name to be recalled.

A good brand name and logo plays an important role in occupying the mindshare of customers and increases the business competitive advantage from the very moment customers engage in the decision making process.

For start-ups and existing businesses alike, be at the top of the consideration list by observing the following rules:
  1. A good brand name should be easily spelt with a maximum of three syllables.
    This allows customers to search for information about the company or its products and services with ease.
  2. Brand name should be easy to pronounce.
    Don't expect word-of-mouth recommendation for tongue-tying names that take a mouthful to utter.
  3. Brand name should reflect what the company does.
    Use meaningful names so that customers can associate products / services with the company, giving higher relevancy of your brand name to what they are looking for.
  4. Good logos should be memorable and meaningful to leave lasting impressions and convey the essence of the brand to the customers.